Direct supply path connection to Xumo’s premium streaming inventory gives advertisers more working media, less latency and clearer paths to performance

Xumo is tackling today’s fragmented video landscape by offering a more unified, intuitive way for viewers to access content across an increasingly cluttered ecosystem. Learn how Xumo is a leader in simplifying discovery and reducing the friction created by walled‑garden platforms.

Explore insights from Xumo's latest report on why the CTV home screen is prime real estate for advertisers - and how it’s shaping viewer choices in the streaming era.

At CES 2026, Xumo and Lionsgate announced a new, multiyear content deal that makes Xumo Play, Google TV Freeplay and Xumo-branded FAST channels the exclusive streaming homes for select Lionsgate films during their pay-1 window.

New solution brings together Xumo first-party data and third-party data solutions from TransUnion, The Trade Desk, and LiveRamp to enable privacy-first audience targeting and measurement for advertisers.

Atualmente, à medida que os hábitos de visualização continuam a mudar para o streaming – especialmente o FAST – , a programação de férias continua a ser uma forma poderosa de as marcas se ligarem aos consumidores de forma significativa e memorável.

Descobre como o Xumo está a moldar a próxima vaga de experiências de entretenimento nesta entrevista exclusiva entre Ying Wang, diretora-geral de publicidade do Xumo, e Rajeev Goel, cofundador & CEO da PubMatic. Ying fala sobre as estratégias que impulsionam o crescimento do Xumo’s e a sua visão para o futuro do streaming.

TripleLift has expanded its programmatic Pause Ad solution by adding free streaming platforms Xumo and Plex, making it easier for brands to scale non-interruptive CTV ads. Xumo’s adoption of Pause Ads reflects a broader industry trend toward innovative ad formats that enhance viewer engagement without disrupting content.

Over the past few years, the live sports ecosystem has undergone a seismic shift. Streaming platforms, social media, and creator-driven content have transformed how fans engage—and how brands show up.

Xumo's Jiro Egawa shares key takeaways from the OTTx Summit panel ‘The FAST and the Formidable.’ Explore insights on scale, data transparency, and personalization shaping the future of streaming.”

A Xumo estabeleceu uma parceria com a NASCAR para fornecer conteúdo de corrida gratuito, ao vivo e sob demanda aos fãs por meio de sua plataforma de streaming suportada por anúncios, a Xumo Play, que agora apresenta o Canal NASCAR. Como parceira fundadora da Chicago Street Race e peça-chave na estratégia de mídia em evolução da NASCAR’, a Xumo está ajudando a expandir o acesso ao esporte e a envolver os fãs o ano todo.

Na Advertising Week 2025, a Xumo juntou-se aos principais intervenientes da indústria para explorar a forma como a inovação, os formatos de anúncios criativos e as parcerias estratégicas estão a moldar o próximo capítulo do streaming de TV. As discussões revelaram um futuro em que o streaming e a televisão tradicional convergem através de uma tecnologia mais inteligente e de um foco partilhado no espetador.

In today’s fragmented media landscape, sports programming remains one of the few genres that consistently captures audiences’ attention, loyalty, and real-time engagement.

A Sharp lançou o seu televisor inteligente Xumo AQUOS QLED 4K Ultra HD. Equipado com o sistema operativo Xumo, o televisor proporciona uma experiência de entretenimento intuitiva e sem falhas, integrando navegação sem esforço, pesquisa universal por voz e acesso a centenas de canais de streaming gratuitos através do Xumo Play.

Zales’ latest national campaign leveraged Xumo Play’s innovative Pause Ad format to deliver a 276% lift in QR code scans and directly attributable sales—proving that upper-funnel CTV activations can drive real performance. In partnership with WunderKIND Ads and Connect at Publicis Media, Xumo helped redefine what’s possible in ad-supported streaming. Click to read the full press release.

Os Prémios NASCAR 2025 serão transmitidos em direto no dia 4 de novembro, às 18h00 ET, exclusivamente no Canal NASCAR, disponível gratuitamente no Xumo Play. O espetáculo será transmitido em direto a partir de Scottsdale, Arizona, dando aos fãs acesso à primeira fila para a celebração da época’s champions.

Looking for what to watch this summer? Xumo Play offers hundreds of free shows and movies across every mood. No subscription or sign-in required.

Celebra o Dia Internacional do Gato e o Dia Nacional do Cão com cinco programas para amantes de animais de estimação que podes transmitir gratuitamente no Xumo Play. Não precisas de iniciar sessão ou subscrever.

Bizaar Studios has launched the Bizaar FAST Channel, a 24/7 free streaming destination for adult animation now available on Xumo Play, offering a curated lineup of globally acclaimed anime, indie shorts, and animated documentaries. As a premier launch partner, Xumo Play expands access to Bizaar’s bold and distinctive content, reinforcing its commitment to delivering diverse, high-quality entertainment to viewers.

Featuring Over 200 Premium FAST Channels, Hisense Channels Starts Its Rollout on Hisense Smart TVs Today 

With Launch, Xumo’s Enterprise Business Powers Over 2,000 FAST Channels Across 30+ Global Platforms

Nos EUA, a Xumo chega a quase todos os lares com TV conectada devido, em parte, ao seu sólido negócio empresarial, dando aos consumidores escolha e aos anunciantes escala

Relive the 2025 NASCAR Chicago Street Race Weekend with race highlights, Zac Brown Band concert, a drone show, and Xumo’s fan-first streaming experience.

Os bares e restaurantes têm agora acesso ao NFL Sunday Ticket e ao Peacock Sports Pass através da aplicação EverPass, juntamente com TV em direto na Xumo Stream Box for Business

New 4K and HD models will feature Xumo TV’s intuitive discovery, voice search and hundreds of pre-loaded apps.

Expanded Relationship Between America’s Test Kitchen and Xumo Features the Premiere of Multiple Series on ATK’s Cook’s Country Channel on Xumo Play

Sky has integrated six new FAST channels into the TV guide on Sky Glass and Sky Stream devices. By partnering with Xumo Enterprise to integrate the new channels into the guide experience, Sky can offer its customers a new way to discover and enjoy them alongside all their other favorite programming.

A Creator TV, a primeira rede de streaming liderada por criadores e estúdio de conteúdos dedicado a trazer a autenticidade e a energia das histórias das redes sociais para a televisão, lançou o seu canal FAST no Xumo Play.

Xumo’s Streaming Devices and Services Make it Easy for Fans to Enjoy Nonstop NASCAR Action At the Track or On-the-Go

The evolution of consumer viewing habits has presented new challenges for the pay-TV industry. Some operators, especially small-to-midsize ones who may not have the resources or capital to adapt to the changing entertainment landscape, are shifting their focus solely to their broadband offering.

Xumo’s Fern Feistel, Erik Bortz, and ad technology, X-AMS, all win top awards at top streaming TV industry event.

Colaboração destacada por episódios originais e oportunidades únicas de patrocínio

Xumo Play Users Are 20% More Attentive During Ads Compared to the Industry Average