Xumo Newsroom
FAST, Performance, and AI
It’s only early February but the industry has hit the ground running in 2026. From CES kicking off the year in early January to the IAB Annual Leadership Meeting this week, the pace of innovation has been nothing short of breakneck. Conversations across stages and side rooms made it clear that streaming advertising and technology are evolving in real time, at speed.
Xumo Play’s Record 2025 Sets the Stage for Continued FAST Momentum
Xumo’s Lady Learned, VP, Business Operations & Planning, reflects on a record‑setting 2025 for Xumo Play, highlighting strong audience growth, deeper engagement, and expanding momentum across FAST. Learn how strategic distribution, differentiated content, and product innovation are positioning Xumo Play for continued success in the year ahead.
Xumo Gets Direct With The Trade Desk
“We want to have the most direct path to demand,” Jerrold Son, Xumo’s VP of ad operations and integrations, told AdExchanger. And SPO “helps us grow our demand base” as programmatic buying becomes more popular in streaming environments, he added.
Xumo Expands Direct Access to Premium Streaming Inventory via The Trade Desk’s OpenPath
Direct supply path connection to Xumo’s premium streaming inventory gives advertisers more working media, less latency and clearer paths to performance
Jan 29, 2026
AI, Identity, and the Evolution of Streaming
Jan 23, 2026
How Xumo, DirecTV Are Fighting Fragmentation
Xumo is tackling today’s fragmented video landscape by offering a more unified, intuitive way for viewers to access content across an increasingly cluttered ecosystem. Learn how Xumo is a leader in simplifying discovery and reducing the friction created by walled‑garden platforms.
Jan 14, 2026
How Home Screen Ads Influence Viewer Decisions
Explore insights from Xumo's latest report on why the CTV home screen is prime real estate for advertisers - and how it’s shaping viewer choices in the streaming era.
Jan 14, 2026
Xumo Snags Multiyear Content Deal with Lionsgate, Including Pay-1 Windows
At CES 2026, Xumo and Lionsgate announced a new, multiyear content deal that makes Xumo Play, Google TV Freeplay and Xumo-branded FAST channels the exclusive streaming homes for select Lionsgate films during their pay-1 window.
Jan 07, 2026
Xumo Introduces Advanced Identity Solution to Power Smarter Streaming Investments
New solution brings together Xumo first-party data and third-party data solutions from TransUnion, The Trade Desk, and LiveRamp to enable privacy-first audience targeting and measurement for advertisers.
Jan 05, 2026
How Xumo Advertising Is Capturing the Spirit of the Season
Atualmente, à medida que os hábitos de visualização continuam a mudar para o streaming – especialmente o FAST – , a programação de férias continua a ser uma forma poderosa de as marcas se ligarem aos consumidores de forma significativa e memorável.
Dec 08, 2025
Vê Ying Wang, da Xumo, partilhar ideias sobre inovação e o futuro do streaming
Descobre como o Xumo está a moldar a próxima vaga de experiências de entretenimento nesta entrevista exclusiva entre Ying Wang, diretora-geral de publicidade do Xumo, e Rajeev Goel, cofundador & CEO da PubMatic. Ying fala sobre as estratégias que impulsionam o crescimento do Xumo’s e a sua visão para o futuro do streaming.
Dec 01, 2025
TripleLift Expands Programmatic CTV Pause Ads with Xumo
TripleLift has expanded its programmatic Pause Ad solution by adding free streaming platforms Xumo and Plex, making it easier for brands to scale non-interruptive CTV ads. Xumo’s adoption of Pause Ads reflects a broader industry trend toward innovative ad formats that enhance viewer engagement without disrupting content.
Nov 25, 2025
A Buyer’s POV on Live Sports on Streaming
Over the past few years, the live sports ecosystem has undergone a seismic shift. Streaming platforms, social media, and creator-driven content have transformed how fans engage—and how brands show up.
Nov 19, 2025
The FAST and the Formidable
Xumo's Jiro Egawa shares key takeaways from the OTTx Summit panel ‘The FAST and the Formidable.’ Explore insights on scale, data transparency, and personalization shaping the future of streaming.”
Nov 17, 2025
NASCAR e Xumo oferecem conteúdos gratuitos e em direto aos fãs das corridas
A Xumo estabeleceu uma parceria com a NASCAR para fornecer conteúdo de corrida gratuito, ao vivo e sob demanda aos fãs por meio de sua plataforma de streaming suportada por anúncios, a Xumo Play, que agora apresenta o Canal NASCAR. Como parceira fundadora da Chicago Street Race e peça-chave na estratégia de mídia em evolução da NASCAR’, a Xumo está ajudando a expandir o acesso ao esporte e a envolver os fãs o ano todo.
Nov 05, 2025
Xumo’s Top Three Takeaways
Na Advertising Week 2025, a Xumo juntou-se aos principais intervenientes da indústria para explorar a forma como a inovação, os formatos de anúncios criativos e as parcerias estratégicas estão a moldar o próximo capítulo do streaming de TV. As discussões revelaram um futuro em que o streaming e a televisão tradicional convergem através de uma tecnologia mais inteligente e de um foco partilhado no espetador.
Oct 16, 2025
Como o FAST está a impulsionar o futuro da audiência desportiva
In today’s fragmented media landscape, sports programming remains one of the few genres that consistently captures audiences’ attention, loyalty, and real-time engagement.
Oct 14, 2025
Sharp lança a nova Smart Xumo TV - Redefinindo a experiência intuitiva em casa
A Sharp lançou o seu televisor inteligente Xumo AQUOS QLED 4K Ultra HD. Equipado com o sistema operativo Xumo, o televisor proporciona uma experiência de entretenimento intuitiva e sem falhas, integrando navegação sem esforço, pesquisa universal por voz e acesso a centenas de canais de streaming gratuitos através do Xumo Play.
Oct 14, 2025
Xumo Play Drives Full-Funnel Impact for Zales’ CTV Campaign with WunderKIND Ads
Zales’ latest national campaign leveraged Xumo Play’s innovative Pause Ad format to deliver a 276% lift in QR code scans and directly attributable sales—proving that upper-funnel CTV activations can drive real performance. In partnership with WunderKIND Ads and Connect at Publicis Media, Xumo helped redefine what’s possible in ad-supported streaming. Click to read the full press release.
Sep 25, 2025
Top Picks on Xumo Play’s Latino Channels
Sep 24, 2025
Prémios NASCAR transmitidos em direto no Xumo Play
Os Prémios NASCAR 2025 serão transmitidos em direto no dia 4 de novembro, às 18h00 ET, exclusivamente no Canal NASCAR, disponível gratuitamente no Xumo Play. O espetáculo será transmitido em direto a partir de Scottsdale, Arizona, dando aos fãs acesso à primeira fila para a celebração da época’s champions.
Sep 19, 2025
Your Free Summer Streaming Guide | Xumo Play
Looking for what to watch this summer? Xumo Play offers hundreds of free shows and movies across every mood. No subscription or sign-in required.
Aug 29, 2025
Escolhas de streaming para amantes de animais de estimação | Programas gratuitos no Xumo Play
Celebra o Dia Internacional do Gato e o Dia Nacional do Cão com cinco programas para amantes de animais de estimação que podes transmitir gratuitamente no Xumo Play. Não precisas de iniciar sessão ou subscrever.
Aug 29, 2025
Os últimos acontecimentos do verão podem ser transmitidos gratuitamente no Xumo Play
Aug 29, 2025
Bizaar Studios lança o canal FAST de animação para adultos no Xumo Play
Bizaar Studios has launched the Bizaar FAST Channel, a 24/7 free streaming destination for adult animation now available on Xumo Play, offering a curated lineup of globally acclaimed anime, indie shorts, and animated documentaries. As a premier launch partner, Xumo Play expands access to Bizaar’s bold and distinctive content, reinforcing its commitment to delivering diverse, high-quality entertainment to viewers.
Aug 27, 2025
A New Streaming Service for Hisense Smart TVs Powered by Xumo Enterprise
Featuring Over 200 Premium FAST Channels, Hisense Channels Starts Its Rollout on Hisense Smart TVs Today
With Launch, Xumo’s Enterprise Business Powers Over 2,000 FAST Channels Across 30+ Global Platforms
Aug 14, 2025
Xumo Enterprise Now Powers Over 2,000 Channels Across 30+ Entertainment Platforms Worldwide
Nos EUA, a Xumo chega a quase todos os lares com TV conectada devido, em parte, ao seu sólido negócio empresarial, dando aos consumidores escolha e aos anunciantes escala
Aug 14, 2025
Racing, Live Music, Drones, and Streaming with Xumo
Relive the 2025 NASCAR Chicago Street Race Weekend with race highlights, Zac Brown Band concert, a drone show, and Xumo’s fan-first streaming experience.
Aug 01, 2025
A Spectrum, a Xumo e a EverPass anunciam o lançamento da aplicação EverPass na Xumo Stream Box para clientes empresariais da Spectrum
Os bares e restaurantes têm agora acesso ao NFL Sunday Ticket e ao Peacock Sports Pass através da aplicação EverPass, juntamente com TV em direto na Xumo Stream Box for Business
Jul 23, 2025
Xumo Expands Smart TV Portfolio with Nationwide Launch of Westinghouse Xumo TVs
New 4K and HD models will feature Xumo TV’s intuitive discovery, voice search and hundreds of pre-loaded apps.
Jul 14, 2025
"The Grill Next Door" estreia em exclusivo no canal Cook's Country da Xumo Play
Expanded Relationship Between America’s Test Kitchen and Xumo Features the Premiere of Multiple Series on ATK’s Cook’s Country Channel on Xumo Play
Jul 08, 2025
Xumo Enterprise Powers Addition of FAST Channels to Sky Glass and Sky Stream Guides
Sky has integrated six new FAST channels into the TV guide on Sky Glass and Sky Stream devices. By partnering with Xumo Enterprise to integrate the new channels into the guide experience, Sky can offer its customers a new way to discover and enjoy them alongside all their other favorite programming.
Jul 07, 2025
Sabio expande o alcance da Creator Television® com a Xumo
A Creator TV, a primeira rede de streaming liderada por criadores e estúdio de conteúdos dedicado a trazer a autenticidade e a energia das histórias das redes sociais para a televisão, lançou o seu canal FAST no Xumo Play.
Jun 26, 2025
Xumo to Take to the Streets of Chicago as Founding Partner
Xumo’s Streaming Devices and Services Make it Easy for Fans to Enjoy Nonstop NASCAR Action At the Track or On-the-Go
Jun 24, 2025
Why Operators of all Sizes Must Embrace Streaming
The evolution of consumer viewing habits has presented new challenges for the pay-TV industry. Some operators, especially small-to-midsize ones who may not have the resources or capital to adapt to the changing entertainment landscape, are shifting their focus solely to their broadband offering.
Jun 17, 2025
Xumo Wins Big at 2025 StreamTV Awards!
Xumo’s Fern Feistel, Erik Bortz, and ad technology, X-AMS, all win top awards at top streaming TV industry event.
Jun 12, 2025
‘Lucky Dog’ FAST Channel to Launch on Xumo Play
Jun 12, 2025
Hearst Media Production Group e Xumo lançam em exclusivo o canal Lucky Dog no Xumo Play
Colaboração destacada por episódios originais e oportunidades únicas de patrocínio
Jun 12, 2025
Xumo Play Outpaced Benchmark Norms for Viewer Attention to Streaming Apps According to New Research from TVision
Xumo Play Users Are 20% More Attentive During Ads Compared to the Industry Average
Jun 11, 2025
Xumo’s Ying Wang Named to 2025 Top Women in Media & Ad Tech List
Xumo's GM of Advertising, Ying Wang, has been recognized as a 2025 Top Woman in Media & Ad Tech for her achievements in building and leading Xumo Advertising.
Apr 25, 2025
Xumo Wins Digiday Streaming and Video’s Best Distribution Strategy Award
Find out why Digiday's panel of industry experts selected Xumo for having the best distribution strategy as part of their 2025 Digiday Streaming and Video Awards.
Apr 24, 2025
A Look into Spectrum’s Xumo Stream Box | Built In
Learn about Spectrum's Xumo Stream Box and the future of television in a fragmented streaming landscape.
Apr 03, 2025
Comcast Renews Partnership With Nascar, Extends Xfinity Series Title Sponsorship
NASCAR and Comcast today announced the renewal of their decade-long partnership, with Comcast continuing its role as both a Premier Partner of the NASCAR Cup Series and title sponsor of the Xfinity Series.
Feb 04, 2025
A aquisição de um grande ecrã pela Xumo na CES 2025
Marcien Jenckes e Ying Wang, da Xumo, apresentam-te o passado, o presente e o futuro da Xumo em direto da CES.
Jan 15, 2025
Sharp seleciona a Xumo para as novas Smart TVs AQUOS QLED 2025
New line of Sharp AQUOS QLED 4K UHD TVs will be powered by Xumo TV’s simple navigation, voice search and hundreds of pre-loaded apps
Jan 08, 2025
Xumo expande a parceria com a Google TV™ para distribuir e rentabilizar os canais FAST no Google TV Freeplay
Os anunciantes podem agora comprar inventário através do Xumo no Google TV Freeplay, proporcionando-lhes uma forma simples de alcançar audiências em grande escala
Jan 07, 2025
A GCI lança a Xumo Stream Box
A Xumo Stream Box facilita o streaming, simplificando a descoberta de conteúdos com a pesquisa por voz e uma experiência de utilizador personalizada e centrada no conteúdo
Dec 12, 2024
Xumo To Make Ad Inventory Available Programmatically With PubMatic
Integration will expand reach and targeting capabilities across Xumo’s content
Nov 22, 2024
From live TV to on-demand movies and shows, Xumo Play stands out
And the best part? You don’t even have to sign up to watch everything Xumo Play has to offer.
Nov 21, 2024
Xumo Teams Up with Target to Offer Hisense Xumo TVs
With the Addition of Target, Xumo TVs Will be Available in Nearly 8,000 Retail Locations Across the U.S.
Nov 05, 2024
A Cox é a mais recente a integrar os canais Xumo FAST no Linear Guide; a Sky deverá seguir o exemplo
A Xumo Enterprise, a divisão business-to-business da joint venture Xumo entre a Comcast e a Charter Communications, estabeleceu uma parceria com a Cox Communications para integrar canais de televisão gratuitos suportados por anúncios (FAST) no seu guia linear, a fim de oferecer aos clientes uma programação de maior qualidade sem custos adicionais.
Sep 05, 2024
Xumo 2024 FAST Report Reveals Shifting Entertainment Habits Toward Free and Easy Streaming
Time-Spent Watching FAST During Primetime Hours Rivals Gaming, Social Media and Cable TV — 70 Percent of FAST Users Can Always Find Something to Watch on Free Streaming Channels.
Jun 05, 2024
Xumo TV Gets Even Smarter
Xumo’s goal is to make TV easy with a smart, intuitive user experience. It’s with this in mind that we are rolling out thoughtfully designed updates to the Xumo TV user interface to get customers to the programs they love faster, while also making it easier for them to discover something new to watch.
May 30, 2024
Spectrum’s Elena Ritchie Discusses “The Future of Streaming” in TechCrunch Webinar
Spectrum recently partnered with TechCrunch to host the “Future of Streaming” webinar. Elena Ritchie, GVP of Video Content, shared her perspective on the current state of the streaming industry, the company’s recent launch of the Xumo Stream Box, the breadth of roles available at Spectrum and more throughout the webinar hosted by Rachel Hayes
Feb 27, 2024
Love cable TV but want streaming? Xumo has both
It’s no secret that cord cutting is a trend, but once you do, live TV, especially events and sports, can be a challenge. Now, major cable companies Charter and Comcast have teamed up to offer a way…
Nov 10, 2023
FAST is Growing Fast
Comcast-Xumo report notes strong support among advertisers, viewers
Nov 08, 2023
Viewers, Ad Buyers Diving Into FAST, Comcast-Xumo Study Finds
84% of buyers expect to increase FAST spending in 2024
Nov 08, 2023
Comcast and Spectrum’s Streaming Aspirations Rests on a Tiny Box
The Xumo Stream Box is a small, unassuming device that both Comcast and Charter’s Spectrum have begun sending out to their subscribers in place of a traditional cable set-top box. It may also be the key to both companies staying relevant in a world where everyone is increasingly moving to streaming services.
Oct 30, 2023
Comcast's (CMCSA) Xumo and Mediacom Team Up for Stream Box
Comcast’s CMCSA Xumo has collaborated with Mediacom Communications to provide Xumo Stream Box to its Xtream Internet customers in the near future. This move positions Mediacom as the third U.S.-based operator to make the Xumo Stream Box available to its customer base, following Charter's Spectrum and Comcast's Xfinity.
Oct 24, 2023
Mediacom signs on to offer Xumo Stream Box to broadband subs
Xumo, the streaming joint venture of Comcast and Charter, has snagged Mediacom as a customer for its recently introduced Xumo Stream Box streaming platform.
Oct 19, 2023
Mediacom Communications faz parceria com a Xumo para levar a Xumo Stream Box aos seus clientes de banda larga
A Xumo continua a sua dinâmica com a adição do terceiro operador dos EUA. Com a tecnologia EntertainmentOS, a Xumo Stream Box integra canais de transmissão ao vivo e conteúdo baseado em aplicativos em uma experiência perfeita.
Oct 18, 2023
Mediacom signs with Xumo
Xumo has signed a deal with Mediacom Communications, the first operator to work with the streaming specialist outside its joint venture backers – Comcast and Charter Communications.
Oct 17, 2023
Xumo Begins Nationwide Rollout of Its First Streaming Devices in Charter and Comcast Households
Xumo Stream Box Integrates Live TV and Popular Streaming Apps, Seamlessly Delivering Everything Customers Want on One Platform
Oct 04, 2023
Xumo launches Pioneer Xumo TV, exclusively available at Best Buy.
Xumo announces a new line of 4K Ultra HD Smart TVs that come pre-loaded with hundreds of apps, and feature simple navigation and voice search
Sep 28, 2023
How Comcast’s Xumo-X1 Integration Accelerates FAST Evolution
The announcement at the 2023 StreamTV Show that Xumo, the joint venture between Comcast and Charter, will be integrating 19 Xumo FAST channels and NBC News Now into Comcast’s X1 cable box is a groundbreaking event for FAST. While Comcast has been actively integrating Xumo channels into its new virtual MVPD service Now TV, as well as within the Xfinity Stream app that broadband-only subscribers can access, this represents a new advance in how FAST will be seen by viewers.
Jun 13, 2023
O canal CraftsyTV FAST é lançado no Plex, Xumo Play
Instructional content brand Craftsy launched a free ad-supported streaming TV (FAST) channel, CraftsyTV.
Jun 08, 2023
A Xumo Enterprise obtém outra vitória, alimenta os canais FAST para a atualização da TCL
.Xumo CRO Colin Petrie-Norris shared that TV OEM TCL is its latest enterprise customer in the FAST space, plus what differentiates Xumo in the market.
Jun 08, 2023
Xumo Play traz de volta a Game Show Week pelo terceiro ano
Game Show Week features daily programming marathons of content from game-show based channels and series on Xumo including Family Feud, Buzzr, The Price Is Right, Wipeout Xtra, Fear Factor and The Celebrity Name Game channel.
May 30, 2023
The NFL Channel is Coming to Xumo Play For Free
Apr 26, 2023
A Comcast integra mais de 20 canais FAST gratuitos do Xumo Play, NBC e Sky no Xfinity Stream.
A Xfinity está a dar a todos os seus clientes mais entretenimento para desfrutarem na aplicação Xfinity Stream com a adição de mais de 20 canais de televisão em streaming gratuitos suportados por anúncios.
Apr 25, 2023
O Xumo Enterprise potencia os canais de TV em streaming gratuitos integrados na Google TV
Xumo Enterprise powered 70 of Google TV's new native FAST channels, CRO Colin Petrie-Norris said. He also teased another big partner is in the works.
Apr 20, 2023
Xumo's streaming box to debut later this year
Xumo, the Comcast-Charter streaming joint venture, will intro a standalone streaming box this year that complements the JV's work on integrated connected TVs.
Apr 17, 2023
Xumo Play lança um canal de televisão gratuito sobre a natureza e a vida selvagem
The channel will be curated by Xumo Plays’s programming team into such themed blocks as Big Cats, Safari, Wildest Places, Baby Animals, and more
Apr 05, 2023
A Xumo Enterprise revela um conjunto alargado de soluções para criar, gerir e rentabilizar canais e serviços rápidos
A Xumo anuncia um novo conjunto de soluções de software e tecnologia que oferece aos proprietários de conteúdos, anunciantes e plataformas de streaming mais formas de programar, gerir e rentabilizar uma solução de streaming personalizada que pode ser ampliada ou reduzida para satisfazer as suas necessidades e objectivos comerciais únicos.
Jan 05, 2023
A Comcast e a Charter anunciam Xumo como o nome da marca da sua empresa comum de plataformas de streaming
A Xumo faz evoluir a marca de um serviço de streaming de televisão gratuito suportado por anúncios (FAST) para um ecossistema de entretenimento completo, incluindo dispositivos de streaming, conteúdos e uma plataforma para os parceiros atingirem audiências em grande escala.
Nov 02, 2022
Comcast e Charter unem forças para uma nova plataforma de streaming
The streaming wars have a new player in town. Comcast and Charter, the two biggest cable companies, are teaming up for a new national streaming platform.
Apr 24, 2022