Xumo to Take to the Streets of Chicago as Founding Partner

PHILADELPHIA – June 24, 2025 – NASCAR and Xumo formally announced today that Xumo will take to the streets of Chicago this Independence Day Weekend as a Founding Partner of the Chicago Street Race Weekend, taking place July 5-6 in Chicago’s iconic Grant Park. This news brings together two dynamic brands committed to delivering premium experiences to fans through innovation, access, and technology. 

Xumo — the streaming joint venture between Comcast and Charter — provides consumers across the country with an easy and seamless way to watch their favorite shows and movies via Xumo TV, Xumo Stream Box and Xumo Play. Now, as a proud new partner of the NASCAR Chicago Street Race, Xumo will play a central role in one of the most anticipated sporting events of the summer.  

This announcement builds on momentum from earlier this year, when NASCAR announced the launch of its official FAST (free ad-supported streaming TV) channel on Xumo Play. The channel offers race fans round-the-clock NASCAR content, including classic races, re-airs of the season’s events, original series, documentaries and more.  

"The NASCAR Chicago Street Race Weekend is one of the most exciting and unique experiences in sports, and now fans will have even more ways to immerse themselves in the action through Xumo," said Fern Feistel, Vice President, Marketing at Xumo. “Whether it’s watching content at home or engaging with the race in person, we’re making it easier for fans to connect with NASCAR in bold, innovative ways." 

As part of its Founding Partner role, Xumo will have a significant on-site presence throughout race weekend, offering fans immersive experiences that blend technology and entertainment. Attendees can explore interactive displays, access to content, and experience hands-on demos of Xumo’s streaming products, giving fans a first-hand look at the future of watching NASCAR, both at home and on the go. 

“We’re all about bringing speed to the streets of Chicago, so there is no better partner to help us do that than Xumo,” said Julie Giese, NASCAR Chicago Street Race President. “From their FAST channel on Xumo Play to their activation at track, we’re excited to partner with Xumo to bring the fans closer to the action than ever before.” 

The partnership between Xumo and NASCAR reflects a shared commitment to innovation, accessibility, and community connection. Both brands are focused on meeting fans where they are — whether that's on the streets of Chicago or streaming from their living rooms — and creating experiences that are as dynamic and engaging as the sport itself. 

As part of the partnership, Xumo and the Chicago Street Race have committed to each organization's collaborative support for programs that will have a positive and lasting impact in the Chicago community.

About Xumo  

Xumo, a joint venture between Comcast and Charter, was formed to develop and offer a next-generation streaming platform for the entire entertainment industry. The company consists of three primary lines of business: Xumo devices, Xumo Play, and Xumo Enterprise.   

Powered by Comcast’s global entertainment platform, Xumo devices feature a world-class user interface that includes universal voice search capabilities, making it easy for consumers to find and enjoy their favorite streaming content. Xumo Play is a free ad-supported streaming TV (FAST) service with hundreds of ad-supported linear channels and on-demand options that anchors the free content offering on Xumo devices and is also available as an app on other major streaming platforms. Xumo Enterprise is the business-to-business arm of the joint venture, providing content makers, distributors and advertisers with tools and services to make FAST content more accessible.  

About NASCAR   

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.   
  
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.   

About NASCAR Chicago Street Race 

The NASCAR Chicago Street Race is home to the first-ever NASCAR Cup Series street race in the history of the sport. Located in downtown Chicago, the 2025 NASCAR Cup and NASCAR Xfinity Series races will once again take competitors past and through many of the city’s most renowned downtown landmarks on Michigan Avenue, South Columbus Drive, South DuSable Lake Shore Drive and the start-finish line near Buckingham Fountain. Southern rock superstars Zac Brown Band will headline the one-of-a-kind sports and entertainment experience, which will return to Grant Park July 5-6, 2025. For more information, visit NASCARChicago.com.