Prime Real Estate: Why the Home Screen Is a Winning Address for Advertisers
This new report explores why the home screen is becoming increasingly valuable real estate for advertisers, sharing considerations for how best to leverage them in a way that feels both seamless and novel to viewers, helping to drive results for their brand.
The home screen is the first thing viewers see when they turn on their smart TVs, yet only 18% of people say they always know what they want to watch when they press the power button. This offers advertisers the ability to engage viewers as they try to decide what to watch and are more open to influence.
With so much inundation, home screen ads stand out due to their ability to offer scale, relevance, and intent that provides value while not disrupting the content or viewing experience.
Discover how home screen ads can help make an impactful first impression and deliver performance for advertisers.