“We want to have the most direct path to demand,” Jerrold Son, Xumo’s VP of ad operations and integrations, told AdExchanger. And SPO “helps us grow our demand base” as programmatic buying becomes more popular in streaming environments, he added.

Direct supply path connection to Xumo’s premium streaming inventory gives advertisers more working media, less latency and clearer paths to performance

Xumo is tackling today’s fragmented video landscape by offering a more unified, intuitive way for viewers to access content across an increasingly cluttered ecosystem. Learn how Xumo is a leader in simplifying discovery and reducing the friction created by walled‑garden platforms.

Explore insights from Xumo's latest report on why the CTV home screen is prime real estate for advertisers - and how it’s shaping viewer choices in the streaming era.

At CES 2026, Xumo and Lionsgate announced a new, multiyear content deal that makes Xumo Play, Google TV Freeplay and Xumo-branded FAST channels the exclusive streaming homes for select Lionsgate films during their pay-1 window.

This new report explores why the home screen is becoming increasingly valuable real estate for advertisers, sharing considerations for how best to leverage them in a way that feels both seamless and novel to viewers, helping to drive results for their brand. 

Today, as viewing habits continue to shift toward streaming – especially FAST – holiday programming remains a powerful way for brands to connect with consumers in meaningful, memorable ways.

Discover how Xumo is shaping the next wave of entertainment experiences in this exclusive interview between Xumo's GM of Advertising Ying Wang and Rajeev Goel, Co-Founder & CEO, PubMatic. Ying discusses the strategies driving Xumo’s growth and her vision for the future of streaming.

TripleLift has expanded its programmatic Pause Ad solution by adding free streaming platforms Xumo and Plex, making it easier for brands to scale non-interruptive CTV ads. Xumo’s adoption of Pause Ads reflects a broader industry trend toward innovative ad formats that enhance viewer engagement without disrupting content.

Over the past few years, the live sports ecosystem has undergone a seismic shift. Streaming platforms, social media, and creator-driven content have transformed how fans engage—and how brands show up.

Xumo's Jiro Egawa shares key takeaways from the OTTx Summit panel ‘The FAST and the Formidable.’ Explore insights on scale, data transparency, and personalization shaping the future of streaming.”

At Advertising Week 2025, Xumo joined key industry players to explore how innovation, creative ad formats, and strategic partnerships are shaping the next chapter of streaming TV. The discussions revealed a future where streaming and traditional television converge through smarter technology and a shared focus on the viewer.

In today’s fragmented media landscape, sports programming remains one of the few genres that consistently captures audiences’ attention, loyalty, and real-time engagement.

Sharp has launched its AQUOS QLED 4K Ultra HD Smart Xumo TV. Powered by the Xumo operating system, the TV delivers a seamless and intuitive entertainment experience by integrating effortless navigation, universal voice search, and access to hundreds of free streaming channels through Xumo Play.

Zales’ latest national campaign leveraged Xumo Play’s innovative Pause Ad format to deliver a 276% lift in QR code scans and directly attributable sales—proving that upper-funnel CTV activations can drive real performance. In partnership with WunderKIND Ads and Connect at Publicis Media, Xumo helped redefine what’s possible in ad-supported streaming. Click to read the full press release.

Law & Order fans can now stream Seasons 5–10 of the iconic series for free on Xumo Play, as part of NBCUniversal’s first-ever dedicated FAST channel launch.

Looking for what to watch this summer? Xumo Play offers hundreds of free shows and movies across every mood. No subscription or sign-in required.

Celebrate International Cat Day and National Dog Day with five pet-lover shows you can stream free on Xumo Play. No login or subscription required.

Bizaar Studios has launched the Bizaar FAST Channel, a 24/7 free streaming destination for adult animation now available on Xumo Play, offering a curated lineup of globally acclaimed anime, indie shorts, and animated documentaries. As a premier launch partner, Xumo Play expands access to Bizaar’s bold and distinctive content, reinforcing its commitment to delivering diverse, high-quality entertainment to viewers.

Featuring Over 200 Premium FAST Channels, Hisense Channels Starts Its Rollout on Hisense Smart TVs Today 

With Launch, Xumo’s Enterprise Business Powers Over 2,000 FAST Channels Across 30+ Global Platforms

Xumo brought free, no-login streaming to NASCAR fans at EchoPark Speedway. See how racegoers experienced the new NASCAR Channel on Xumo.

Relive the 2025 NASCAR Chicago Street Race Weekend with race highlights, Zac Brown Band concert, a drone show, and Xumo’s fan-first streaming experience.

Bars and Restaurants Now Have Access to NFL Sunday Ticket and Peacock Sports Pass via the EverPass App, alongside Live TV on Xumo Stream Box for Business

New 4K and HD models will feature Xumo TV’s intuitive discovery, voice search and hundreds of pre-loaded apps.

Expanded Relationship Between America’s Test Kitchen and Xumo Features the Premiere of Multiple Series on ATK’s Cook’s Country Channel on Xumo Play

Sky has integrated six new FAST channels into the TV guide on Sky Glass and Sky Stream devices. By partnering with Xumo Enterprise to integrate the new channels into the guide experience, Sky can offer its customers a new way to discover and enjoy them alongside all their other favorite programming.

At this year's StreamTV Show — the annual event that brings the industry together to drive the future of television forward — Xumo's Anthony Layser identified three emerging trends that dominated FAST discussions.

Xumo’s Streaming Devices and Services Make it Easy for Fans to Enjoy Nonstop NASCAR Action At the Track or On-the-Go

The evolution of consumer viewing habits has presented new challenges for the pay-TV industry. Some operators, especially small-to-midsize ones who may not have the resources or capital to adapt to the changing entertainment landscape, are shifting their focus solely to their broadband offering.

Xumo’s Fern Feistel, Erik Bortz, and ad technology, X-AMS, all win top awards at top streaming TV industry event.

Collaboration Highlighted by Original Episodes and Unique Sponsorship Opportunities

Today, U.S. households are spending nearly $70 a month across multiple streaming platforms, with the majority also paying for a traditional TV service. With economic concerns looming, many viewers are increasingly turning to free ad-supported streaming TV (FAST) services that offer a free and easy way to access live and on-demand content.