New Season Follows NASCAR’s Most Dynamic Young Stars Including Carson Hocevar, Connor Zilisch and Brenden “Butterbean” Queen

Expanded integrations give advertisers access to distinct contextual signals across Xumo’s FAST inventory.

Xumo is among the first to offer these capabilities on FAST channels, supporting more precise, brand-enhancing activation across linear streaming.

TV’s role in driving consumers through the funnel often gets overshadowed by last-click environments where influencers are pushing their favorite products and racking up views. But advertisers today need to understand that exposure doesn’t mean engagement.

Fans can instantly watch Telemundo’s coverage of Mexico vs. South Africa on June 11 and USA vs. Paraguay on June 12 on Xumo Play or stream all 104 Matches on Peacock

An Innovid case study shows how Xumo provides more power per impression and delivers more efficient reach, which means less waste for advertisers.

In a new BeetTV interview, Ying Wang, GM of Xumo Advertising, explains how today’s fragmented streaming experience can become a premium advertising opportunity when platforms put viewer experience first. She highlights the home screen as streaming’s most valuable real estate, with Xumo evolving it from a content-promotion space into a connected, brand-safe canvas for both endemic and general market advertisers.

In this Beet.TV interview from the IAB NewFronts, Xumo President Marcien Jenckes explains why the connected TV home screen has become a critical engagement and discovery point for viewers and advertisers alike. He outlines Xumo’s integrated approach to content, advertising, and personalization designed to simplify audience reach in a fragmented streaming landscape.

Today, at the IAB 2026 NewFronts conference, Xumo Advertising had a clear and powerful message on stage: Brands need to stand out in the moments that matter most and Xumo is here to deliver – helping audiences stream smarter and enabling advertisers buy to more effectively.

It’s only early February but the industry has hit the ground running in 2026. From CES kicking off the year in early January to the IAB Annual Leadership Meeting this week, the pace of innovation has been nothing short of breakneck. Conversations across stages and side rooms made it clear that streaming advertising and technology are evolving in real time, at speed.

Xumo’s Lady Learned, VP, Business Operations & Planning, reflects on a record‑setting 2025 for Xumo Play, highlighting strong audience growth, deeper engagement, and expanding momentum across FAST. Learn how strategic distribution, differentiated content, and product innovation are positioning Xumo Play for continued success in the year ahead.

“We want to have the most direct path to demand,” Jerrold Son, Xumo’s VP of ad operations and integrations, told AdExchanger. And SPO “helps us grow our demand base” as programmatic buying becomes more popular in streaming environments, he added.

Direct supply path connection to Xumo’s premium streaming inventory gives advertisers more working media, less latency and clearer paths to performance

Xumo is tackling today’s fragmented video landscape by offering a more unified, intuitive way for viewers to access content across an increasingly cluttered ecosystem. Learn how Xumo is a leader in simplifying discovery and reducing the friction created by walled‑garden platforms.

Explore insights from Xumo's latest report on why the CTV home screen is prime real estate for advertisers - and how it’s shaping viewer choices in the streaming era.

At CES 2026, Xumo and Lionsgate announced a new, multiyear content deal that makes Xumo Play, Google TV Freeplay and Xumo-branded FAST channels the exclusive streaming homes for select Lionsgate films during their pay-1 window.

New solution brings together Xumo first-party data and third-party data solutions from TransUnion, The Trade Desk, and LiveRamp to enable privacy-first audience targeting and measurement for advertisers.

This new report explores why the home screen is becoming increasingly valuable real estate for advertisers, sharing considerations for how best to leverage them in a way that feels both seamless and novel to viewers, helping to drive results for their brand. 

Today, as viewing habits continue to shift toward streaming – especially FAST – holiday programming remains a powerful way for brands to connect with consumers in meaningful, memorable ways.

TripleLift has expanded its programmatic Pause Ad solution by adding free streaming platforms Xumo and Plex, making it easier for brands to scale non-interruptive CTV ads. Xumo’s adoption of Pause Ads reflects a broader industry trend toward innovative ad formats that enhance viewer engagement without disrupting content.

Over the past few years, the live sports ecosystem has undergone a seismic shift. Streaming platforms, social media, and creator-driven content have transformed how fans engage—and how brands show up.

Xumo's Jiro Egawa shares key takeaways from the OTTx Summit panel ‘The FAST and the Formidable.’ Explore insights on scale, data transparency, and personalization shaping the future of streaming.”

Xumo has partnered with NASCAR to deliver free, live, and on-demand racing content to fans through its ad-supported streaming platform, Xumo Play, which now features the NASCAR Channel. As a founding partner of the Chicago Street Race and a key player in NASCAR’s evolving media strategy, Xumo is helping expand access to the sport while engaging fans year-round.

At Advertising Week 2025, Xumo joined key industry players to explore how innovation, creative ad formats, and strategic partnerships are shaping the next chapter of streaming TV. The discussions revealed a future where streaming and traditional television converge through smarter technology and a shared focus on the viewer.

In today’s fragmented media landscape, sports programming remains one of the few genres that consistently captures audiences’ attention, loyalty, and real-time engagement.

Zales’ latest national campaign leveraged Xumo Play’s innovative Pause Ad format to deliver a 276% lift in QR code scans and directly attributable sales—proving that upper-funnel CTV activations can drive real performance. In partnership with WunderKIND Ads and Connect at Publicis Media, Xumo helped redefine what’s possible in ad-supported streaming. Click to read the full press release.

Bizaar Studios has launched the Bizaar FAST Channel, a 24/7 free streaming destination for adult animation now available on Xumo Play, offering a curated lineup of globally acclaimed anime, indie shorts, and animated documentaries. As a premier launch partner, Xumo Play expands access to Bizaar’s bold and distinctive content, reinforcing its commitment to delivering diverse, high-quality entertainment to viewers.

Featuring Over 200 Premium FAST Channels, Hisense Channels Starts Its Rollout on Hisense Smart TVs Today 

With Launch, Xumo’s Enterprise Business Powers Over 2,000 FAST Channels Across 30+ Global Platforms

In the U.S., Xumo Reaches Nearly All Connected TV Households Due in Part to Its Robust Enterprise Business, Giving Consumers Choice and Advertisers Scale

Bars and Restaurants Now Have Access to NFL Sunday Ticket and Peacock Sports Pass via the EverPass App, alongside Live TV on Xumo Stream Box for Business

New 4K and HD models will feature Xumo TV’s intuitive discovery, voice search and hundreds of pre-loaded apps.

Sky has integrated six new FAST channels into the TV guide on Sky Glass and Sky Stream devices. By partnering with Xumo Enterprise to integrate the new channels into the guide experience, Sky can offer its customers a new way to discover and enjoy them alongside all their other favorite programming.

Creator TV, the first creator-led streaming network and content studio dedicated to bringing the authenticity and energy of social media storytelling to TV, has launched its FAST channel on Xumo Play.

At this year's StreamTV Show — the annual event that brings the industry together to drive the future of television forward — Xumo's Anthony Layser identified three emerging trends that dominated FAST discussions.

Xumo’s Streaming Devices and Services Make it Easy for Fans to Enjoy Nonstop NASCAR Action At the Track or On-the-Go

The evolution of consumer viewing habits has presented new challenges for the pay-TV industry. Some operators, especially small-to-midsize ones who may not have the resources or capital to adapt to the changing entertainment landscape, are shifting their focus solely to their broadband offering.

Xumo’s Fern Feistel, Erik Bortz, and ad technology, X-AMS, all win top awards at top streaming TV industry event.

Xumo Play Users Are 20% More Attentive During Ads Compared to the Industry Average

Today, U.S. households are spending nearly $70 a month across multiple streaming platforms, with the majority also paying for a traditional TV service. With economic concerns looming, many viewers are increasingly turning to free ad-supported streaming TV (FAST) services that offer a free and easy way to access live and on-demand content.

Xumo's GM of Advertising, Ying Wang, has been recognized as a 2025 Top Woman in Media & Ad Tech for her achievements in building and leading Xumo Advertising.

Find out why Digiday's panel of industry experts selected Xumo for having the best distribution strategy as part of their 2025 Digiday Streaming and Video Awards.

Learn about Spectrum's Xumo Stream Box and the future of television in a fragmented streaming landscape.

Xumo's Marcien Jenckes and Ying Wang walk through Xumo's past, present, and future live from CES. 

LAS VEGAS — Free ad-supported streaming TV (FAST) operator Xumo is partnering with Japanese electronics manufacturer Sharp to make its platform the operating system on a new lin...

New line of Sharp AQUOS QLED 4K UHD TVs will be powered by Xumo TV’s simple navigation, voice search and hundreds of pre-loaded apps

Advertisers Can Now Buy Inventory Through Xumo on Google TV Freeplay, Giving Them a Simple Way to Reach Audiences at Scale

Xumo Stream Box Makes Streaming Easy, Simplifying Content Discovery with Voice Search and a Personalized, Content-first User Experience

Integration will expand reach and targeting capabilities across Xumo’s content

Cox has joined Xfinity, Spectrum and Mediacom as the fourth U.S.-based operator to offer Xumo Stream Box to its customers.

Xumo Enterprise, the business-to-business arm of the Xumo joint venture between Comcast and Charter Communications, has partnered with Cox Communications to integrate free ad-supported TV (FAST) channels into its linear guide to offer customers more quality programming at no additional cost.

Time-Spent Watching FAST During Primetime Hours Rivals Gaming, Social Media and Cable TV — 70 Percent of FAST Users Can Always Find Something to Watch on Free Streaming Channels.

Spectrum recently partnered with TechCrunch to host the “Future of Streaming” webinar. Elena Ritchie, GVP of Video Content, shared her perspective on the current state of the streaming industry, the company’s recent launch of the Xumo Stream Box, the breadth of roles available at Spectrum and more throughout the webinar hosted by Rachel Hayes

Comcast-Xumo report notes strong support among advertisers, viewers

New Xumo and Comcast Advertising Report Finds 84% of Advertisers Will Increase FAST Investments in 2024 as Consumer Awareness and Usage Reaches New Heights

The Xumo Stream Box is a small, unassuming device that both Comcast and Charter’s Spectrum have begun sending out to their subscribers in place of a traditional cable set-top box. It may also be the key to both companies staying relevant in a world where everyone is increasingly moving to streaming services.

Comcast’s CMCSA Xumo has collaborated with Mediacom Communications to provide Xumo Stream Box to its Xtream Internet customers in the near future. This move positions Mediacom as the third U.S.-based operator to make the Xumo Stream Box available to its customer base, following Charter's Spectrum and Comcast's Xfinity.

Xumo, the streaming joint venture of Comcast and Charter, has snagged Mediacom as a customer for its recently introduced Xumo Stream Box streaming platform.

Xumo Continues Momentum with Addition of Third U.S. Operator. Powered by EntertainmentOS, Xumo Stream Box Integrates Live Streaming Channels and App-Based Content Into One Seamless Experience. 

Xumo has signed a deal with Mediacom Communications, the first operator to work with the streaming specialist outside its joint venture backers – Comcast and Charter Communications.

Xumo announces a new line of 4K Ultra HD Smart TVs that come pre-loaded with hundreds of apps, and feature simple navigation and voice search

The announcement at the 2023 StreamTV Show that Xumo, the joint venture between Comcast and Charter, will be integrating 19 Xumo FAST channels and NBC News Now into Comcast’s X1 cable box is a groundbreaking event for FAST. While Comcast has been actively integrating Xumo channels into its new virtual MVPD service Now TV, as well as within the Xfinity Stream app that broadband-only subscribers can access, this represents a new advance in how FAST will be seen by viewers.

Xumo CRO Colin Petrie-Norris shared that TV OEM TCL is its latest enterprise customer in the FAST space, plus what differentiates Xumo in the market.

Instructional content brand Craftsy launched a free ad-supported streaming TV (FAST) channel, CraftsyTV. 

Comcast unveiled NOW TV, a new streaming offering that includes live and on-demand programming, integrated FAST channels, plus Peacock Premium.

Xfinity is giving all its customers more entertainment to enjoy in the Xfinity Stream app with the addition of 20+ free ad-supported streaming TV channels.

Xumo Enterprise powered 70 of Google TV's new native FAST channels, CRO Colin Petrie-Norris said. He also teased another big partner is in the works.

Xumo, the Comcast-Charter streaming joint venture, will intro a standalone streaming box this year that complements the JV's work on integrated connected TVs.

The channel will be curated by Xumo Plays’s programming team into such themed blocks as Big Cats, Safari, Wildest Places, Baby Animals, and more

Xumo announces a new suite of software and technology solutions providing content owners, advertisers, and streaming platforms more ways to program, manage and monetize a customized streaming solution that can scale up or down to meet their unique needs and business goals.

Xumo and Element Electronics announced plans to launch a new line of 4K Ultra HD smart TVs, powered by Xumo’s entertainment operating system, across the U.S. in 2023.