PHILADELPHIA and SUWANEE, GA &ndash; August 14, 2025 &ndash; Hisense, a leading brand in global consumer electronics and home appliances, and Xumo, the streaming joint venture between Comcast and Charter Communications, today announced the launch of Hisense Channels, a new free ad-supported streaming TV (FAST) service featuring over 200 premium channels for Hisense Smart TVs.
Hisense selected Xumo Enterprise, the business-to-business arm of Xumo, to power and monetize the initial set of channels in the new service due to its deep expertise and leadership in FAST.
Hisense Channels is beginning its rollout today on Hisense Google TVs and will be coming to more of its smart TVs soon. The service will be easily discoverable right from the operating system&rsquo;s homepage, offering viewers convenient access to content from Scripps, Radial Entertainment, Stingray, and other leading publishers.
&ldquo;The launch of Hisense Channels underscores our shared commitment to delivering a seamless, high-quality entertainment experience that meets the evolving expectations of today&rsquo;s TV audiences,&rdquo; said Stefan Van Engen, Vice President, Content Partnerships, Acquisition, Distribution and Experience, Xumo. &ldquo;Through strategic collaborations like this, Xumo is making it easier for consumers to find and enjoy all the premium FAST content that&rsquo;s out there today, while also giving content owners and advertisers more ways to reach new audiences.&rdquo;
&ldquo;Hisense Channels represents a major step forward in our mission to deliver premium, accessible entertainment to every household in America,&rdquo; said David Gold, President of Hisense USA. &ldquo;By partnering with Xumo Enterprise, we&rsquo;re not only expanding the content offerings on our smart TVs, but also reinforcing our commitment to innovation and value by unlocking a world of premium content that&rsquo;s free, seamless, and built right into the TVs our customers already love.&rdquo;
The launch builds on the ongoing collaboration between Xumo and Hisense, which includes the development of Hisense Xumo TVs powered by Xumo&rsquo;s operating system &mdash; designed to simplify content discovery and streamline the streaming experience.
Xumo&rsquo;s Growing Impact on the FAST Ecosystem&nbsp;
<a href="/press/fueling-the-future-of-fast-xumo-enterprise-now-powers-over-2000-channels-across-30-entertainment-platforms-worldwide" target="_blank" rel="noopener">With the debut of Hisense Channels, Xumo's enterprise business now powers more than 2,000 FAST channels across 30+ entertainment platforms and streaming services worldwide</a>.
The two milestones speak to the scale of Xumo in today&rsquo;s rapidly growing and evolving FAST space, fueled in part by its unique and award-winning distribution strategy. Nearly all connected TV viewers in the U.S. will come across a FAST channel powered by Xumo &ndash; whether on Xumo Play, the company&rsquo;s own direct-to-consumer FAST service or integrated into the viewing experience of one of Xumo&rsquo;s 30+ platform partners.
In addition to Hisense, Xumo&rsquo;s enterprise partnerships include other major OEMs, smart TV operating systems, pay-TV providers, and ad-supported streaming apps, powering FAST experiences that drive engagement and monetization across the connected TV landscape.
&nbsp;
About Xumo 
Xumo, a joint venture between Comcast and Charter, was formed to develop and offer a next-generation streaming platform for the entire entertainment industry. The company consists of three primary lines of business: Xumo devices, Xumo Play, and Xumo Enterprise.
Powered by Comcast&rsquo;s global entertainment platform, Xumo devices feature a world-class user interface that includes universal voice search capabilities, making it easy for consumers to find and enjoy their favorite streaming content. Xumo Play is a free ad-supported streaming TV (FAST) service with hundreds of ad-supported linear channels and on-demand options that anchors the free content offering on Xumo devices and is also available as an app on other major streaming platforms. Xumo Enterprise is the business-to-business arm of the joint venture, providing content makers, distributors and advertisers with tools and services to make FAST content more accessible.
&nbsp;
About Hisense USA 
Since 2001, Hisense USA Corporation, a subsidiary of Hisense Group, has been a leading provider of technology products, encompassing a diverse range of offerings such as televisions, Laser TVs and Cinemas, soundbars, refrigerators, ranges, dishwashers, and air conditioners. As the Official TV and Home Appliance Partner of the NBA and Official Partner of the FIFA Club World Cup 2025&trade;, the company places maximum emphasis on performance, quality, and value, leading to remarkable industry growth and a reputation for producing reliable, award-winning products. According to Omdia, Hisense ranks No. 2 worldwide in total TV shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023-Q12025). As the first official partner of the FIFA Club World Cup 2025&trade;, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.

Featuring Over 200 Premium FAST Channels, Hisense Channels Starts Its Rollout on Hisense Smart TVs Today&nbsp;
&nbsp;
With Launch, Xumo&rsquo;s Enterprise Business Powers Over 2,000 FAST Channels Across 30+ Global Platforms

Introducing Hisense Channels: A New Streaming Service for Hisense Smart TVs Powered by Xumo Enterprise

With its recent <a href="https://www.xumo.com/press/introducing-hisense-channels-a-new-streaming-service-for-hisense-smart-t-vs-powered-by-xumo-enterprise">Hisense Channels launch announcement</a>, Xumo has reached two major industry milestones, solidifying its position at the center of the FAST (free ad-supported television) ecosystem. Xumo now powers over 2,000 FAST channels across 30 entertainment platforms and streaming services worldwide through its&nbsp;<a href="https://www.xumo.com/enterprise">Enterprise</a> business.
The milestones speak to the scale of Xumo in today&rsquo;s rapidly growing and evolving FAST space, which is fueled in part by its unique and <a href="https://www.xumo.com/press/xumo-wins-digiday-streaming-and-videos-best-distribution-strategy-award">award-winning distribution strategy</a>. Chances are, when a consumer brings home a new smart TV, streaming device, or set-top box, they will at some point interact with a FAST channel powered by Xumo &ndash; whether on Xumo Play, the company&rsquo;s own direct-to-consumer FAST service, or integrated into the viewing experience of one of Xumo&rsquo;s 30 platform partners. When all these dozens of endpoints are considered, it means that Xumo-powered FAST channels reach nearly 100% of connected TVs in the U.S.
&ldquo;As Xumo&rsquo;s scale of premium content continues to increase, it unlocks powerful and efficient opportunities for advertisers to maximize the impact of their investments,&rdquo; said Ying Wang, General Manager, Xumo Advertising. &ldquo;Our ability to reach virtually every connected TV in the U.S., from smart TVs like Samsung and streaming platforms such as Google TV to pay-TV providers like Xfinity or Spectrum, ensures that brands working with Xumo can easily connect with highly engaged audiences in one place, no matter where they&rsquo;re watching ad-supported TV.&rdquo;
One of the more recent ways Xumo Enterprise is introducing new audiences to FAST is through integration of FAST channels into traditional pay-TV channel guides, allowing customers to browse free streaming channels powered by Xumo along with pay-TV channels. As part of this strategy, Xumo is the exclusive FAST pipeline for Xfinity X1 and its Stream App, Cox Contour and Sky&rsquo;s streaming devices. This industry-first approach is making it seamless and easy for engaged viewers to supplement their pay-TV channels with additional entertainment choices at no extra cost.
In addition to distribution through pay-TV providers, Xumo Enterprise partners with some of the biggest players in streaming to bring FAST into homes across the globe by powering many &ndash; and sometimes all&mdash;of the channels within the FAST apps offered by TV brands like Hisense, TCL, LG, Vizio, and Samsung on their smart TVs, helping to drive engagement and increase monetization. Similarly, smart TV operating systems such as Roku and Google TV leverage Xumo Enterprise to power the FAST channels that are seamlessly integrated into their user experience.
Many of these streaming platforms also enlist Xumo Enterprise to license and distribute a selection of Xumo&rsquo;s 20 house channels. Spanning genres such as movies, crime TV, kids and reality TV, Xumo&rsquo;s house channels help them enhance their content offering with already built and curated channels.
&ldquo;Xumo Enterprise&rsquo;s work with content owners, distributors, operators, TV brands and advertisers is the engine that runs the FAST industry,&rdquo; said Jiro Egawa, SVP, Platform Growth and Monetization. &ldquo;Since the early days of FAST and continuing to now with the joint venture, Xumo has always put performance, innovation and partnership at the forefront of all that we do. These milestones wouldn&rsquo;t be possible without the commitment of our partners and the trust they&rsquo;ve placed in us.&rdquo;
That commitment to performance and innovation is also reflected in the tools Xumo provides to its partners. Xumo Enterprise offers its award-winning Xumo Advertising Management Solution (X-AMS), a smart, efficient ad-serving platform designed to boost revenue by improving ad-fill rates and reducing unfilled ad slots, or &ldquo;slate.&rdquo; By ensuring every ad opportunity is maximized, X-AMS has become a trusted tool for partners, earning the 2025 StreamTV Award for Best Innovation in Advertising thanks to its proven performance and reliability.
These latest milestones reinforce Xumo Enterprise&rsquo;s position at the heart of the FAST ecosystem. Through strategic partnerships, seamless integrations and unmatched distribution, Xumo is transforming how audiences access free, premium content.
Interested in learning more? <a href="https://www.xumo.com/enterprise">Visit our website</a> or <a href="https://www.xumo.com/enterprise/contact">contact us</a> to get the conversation going.

In the U.S., Xumo Reaches Nearly All Connected TV Households Due in Part to Its Robust Enterprise Business, Giving Consumers Choice and Advertisers Scale

Fueling the Future of FAST: Xumo Enterprise Now Powers Over 2,000 Channels Across 30+ Entertainment Platforms Worldwide

Xumo brought its &ldquo;Life is hard. Xumo is easy.&rdquo; message to life at EchoPark Speedway this June, giving thousands of NASCAR fans the chance to experience how simple and frustration-free streaming can be.
Through an on-site activation, product demos, and entertainment throughout the weekend, Xumo showed race fans that there&rsquo;s a new way to watch &mdash; one that&rsquo;s free, fast, and easy to use.
<h3>Easy Street Pit Stop: Hands-On with Xumo</h3>
 At the center of the experience was the Easy Street Pit Stop, where fans could test drive Xumo&rsquo;s platform firsthand. Guests explored how Xumo simplifies streaming, with features like:
<ul>
<li>One-click access to popular channels</li>
<li>Setup in minutes</li>
<li>Seamless content navigation without complicated menus</li>
</ul>
Fans also got to check out the brand-new NASCAR Channel on Xumo, which launched in May 2025. It&rsquo;s now the easiest way to find:
<ul>
<li>Classic races and replays</li>
<li>Exclusive documentaries and behind-the-scenes content</li>
<li>NASCAR originals and live event coverage</li>
</ul>
"It's so easy to use. You can just speak into your remote and it does everything that you tell it to do. You can pull up any movies, any of your NASCAR things, whatever you want. So easy." &mdash; Eric, NASCAR fan
<img src="https://xumo-cms.directus.app/assets/41abf6d0-833b-4134-848a-1b96e0f6aa53.jpg?width=4000&amp;height=2667" alt="Pitstop 2">
<h3>Making Streaming Easy for Everyone</h3>
 The Xumo TV and Xumo Stream Box experience resonated especially with fans who feel overwhelmed by modern streaming platforms. Whether it was kids exploring shows or grandparents looking for live sports, Xumo offered something different: simple streaming with no barriers.
"It's the way to organize your streaming apps in one." &mdash; Frank, NASCAR fan
Also, with hundreds of free channels, including sports, movies, and news &mdash; Xumo Play is designed to be accessible and straightforward. No hidden fees. No subscriptions. No tech headaches.
"I was surprised and happy to learn that you could actually download the app onto your phone and have access to the TV on your phone. So that's pretty cool." &mdash; Tamra, NASCAR fan
<h3>A Race to Remember</h3>
 To cap off the weekend, Xumo presented an RC car racing experience, letting fans get hands-on with racing. Fans gathered in Piedmont Park to enjoy high-energy RC car racing that was fun for the whole family, celebrating NASCAR and the spirit of entertainment made simple.
<img src="https://xumo-cms.directus.app/assets/0b563355-6e22-440f-83a9-8193e6a9d40b.JPG?width=2700&amp;height=1800" alt="Xumo Atlanta Rc Cars 45">
<h3>Where to Get Xumo</h3>
 Xumo TVs, a smart TV powered by Xumo&rsquo;s innovative operating system, are available at Amazon, Best Buy and Walmart. For those who already have a TV, the Xumo Stream Box is offered through leading providers like:
<ul>
<li>Xfinity</li>
<li>Spectrum</li>
<li>Cox</li>
<li>Mediacom</li>
<li>GCI</li>
</ul>
Both options include easy setup, free channel access, and intuitive navigation that makes switching from cable or other streaming services a breeze.
<h3>More NASCAR Events Coming Soon</h3>
 Following the success in Atlanta, Xumo will continue bringing the easy entertainment experience to upcoming NASCAR events in Bristol, Las Vegas, and Phoenix.
&mdash;
To learn more about Xumo and the NASCAR Channel, visit <a href="/nascar-partnership" target="_blank" rel="noopener">https://www.xumo.com/nascar-partnership</a>

Xumo brought free, no-login streaming to NASCAR fans at EchoPark Speedway. See how racegoers experienced the new NASCAR Channel on Xumo.

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A New Streaming Service for Hisense Smart TVs Powered by Xumo Enterprise

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