We've been innovating in streaming technology for a decade. Now we're building its future.
From our origins in the free ad-supported streaming TV (FAST) space to our joint venture with Comcast and Charter, Xumo is set to lead the future of streaming with its full suite of entertainment solutions for both businesses and consumers.

Xumo has partnered with NASCAR to deliver free, live, and on-demand racing content to fans through its ad-supported streaming platform, Xumo Play, which now features the NASCAR Channel. As a founding partner of the Chicago Street Race and a key player in NASCAR&rsquo;s evolving media strategy, Xumo is helping expand access to the sport while engaging fans year-round.

NASCAR, Xumo bringing free and live content to race fans

<h2 style="font-size: 24px;">Fall Streaming Guide</h2>
Fall is here&mdash;and so is the ultimate season for streaming. Cooler nights, cozy weekends, and a packed calendar of premieres make October the perfect time to settle in with Xumo. Whether you&rsquo;re watching on Xumo TV or Xumo Stream Box, Xumo brings all your favorite apps together in one place. And with Xumo Play, you get hundreds of free channels and movies for seasonal marathons&mdash;no subscription required.
This October, we&rsquo;ve got everything you want to see together in one place. That means one destination for sports schedules, spooky season collections, and new releases you won&rsquo;t want to miss.
<h2 style="font-size: 24px;">Sports Fans, We&rsquo;ve Got You Covered</h2>
October has often been called &ldquo;sports overload,&rdquo; and for good reason. The NFL is in full swing, the MLB postseason reaches its peak, and both NBA and NHL seasons tip off. Add in MLS playoffs and the Breeders&rsquo; Cup, and your calendar is officially packed.
Stop juggling guides and apps&mdash;Xumo makes sports streaming simple. From your Xumo TV or Stream Box home screen, or with a quick voice command like &ldquo;Sports,&rdquo; you can access everything in one place. Stream from Peacock, Prime Video, ESPN+, Apple TV+, HBO Max, Spectrum TV, Xfinity Stream, and more. Browse by sport or league to see what&rsquo;s live and what&rsquo;s coming up&mdash;from college football to NBA, NHL, and the MLB postseason. Want to jump straight to NFL or NCAA action? Just say &ldquo;NFL&rdquo; or &ldquo;College Football&rdquo; into your voice remote. Plus, Xumo users get 6 months of Peacock at no extra cost&mdash;so Sunday Night Football is just a click away. Say &ldquo;Peacock&rdquo; or launch the app to redeem your offer and start streaming.
(Limited-time offer. $10.99/mo. or then-current retail price (+tax) after 6 mos. Cancel anytime. Current Premium and Premium Plus subscribers excluded. Peacock reserves the right to modify or cancel the offer at any time. Additional eligibility restrictions and terms apply; see Offer Terms at www.peacocktv.com/xumo-offer. Peacock &copy; Peacock TV LLC. All rights reserved. All other programs and/or marks are the property of their respective owners.)
Here&rsquo;s what&rsquo;s happening in sports this month:
<ul>
<li><a href="https://www.nfl.com/schedules" target="_blank" rel="noopener">NFL Football</a>: Sunday Night Football, Monday Night Football, Thursday Night Football, holiday matchups, and primetime games</li>
<li><a href="https://www.mlb.com/schedule" target="_blank" rel="noopener">MLB Playoffs</a> &amp; World Series: Sept 30&ndash;Nov 1</li>
<li>NBA Season Tip-Off: Begins October 21</li>
<li>NHL Season Start: From October 7</li>
<li>MLS Playoffs: October 21&ndash;December 6</li>
<li>Breeders&rsquo; Cup World Championships: October 31&ndash;November 1</li>
</ul>
Xumo Play includes over 20 sports networks for free, such as the NFL Channel, NBA Channel, PGA Tour Channel, and NASCAR Channel.
<h2 style="font-size: 24px;">Fall TV Is Back: What to Stream in October 2025</h2>
The crisp air, cozy nights, and pumpkin spice everything can only mean one thing&mdash;fall TV season is here! October is packed with must-watch premieres and returning favorites across Netflix, Apple TV+, HBO Max, Hulu, Peacock, and more. Whether you&rsquo;re into gripping thrillers, binge-worthy dramas, or chilling true crime, this month&rsquo;s lineup has something for everyone.
Here&rsquo;s what&rsquo;s new this month&mdash;just fire up your Xumo TV or Stream Box and dive in:
<ul>
<li>The Woman in Cabin 10 &ndash; October 10 &ndash; Netflix</li>
<li>The Last Frontier &ndash; October 10 &ndash; Apple TV</li>
<li>The Chair Company (Season 1) &ndash; October 12 &ndash; HBO Max</li>
<li>Loot &ndash; October 15 &ndash; Apple TV</li>
<li>Murdaugh: Death in the Family &ndash; October 15 &ndash; Hulu</li>
<li>The Diplomat (Season 3) &ndash; October 16 &ndash; Netflix</li>
<li>John Wayne Gacy: Devil in Disguise &ndash; October 16 &ndash; Peacock</li>
<li>Harlan Coben&rsquo;s Lazarus &ndash; October 22 &ndash; Amazon Prime Video</li>
<li>Nobody Wants This (Season 2) &ndash; October 23 &ndash; Netflix</li>
<li>Adventure Time: Fionna &amp; Cake (Season 2) &ndash; October 23 &ndash; HBO Max</li>
<li>Untitled Kathryn Bigelow Project &ndash; October 24 &ndash; Netflix</li>
<li>Weapons &ndash; October 25 &ndash; HBO Max</li>
<li>IT: Welcome to Derry (Season 1) &ndash; October 26 &ndash; HBO Max</li>
<li>Don&rsquo;t Date Brandon &ndash; October 28 &ndash; Paramount+</li>
<li>Down Cemetery Road &ndash; October 29 &ndash; Apple TV</li>
<li>Selling Sunset (Season 9) &ndash; October 29 &ndash; Netflix</li>
<li>The Witcher (Season 4) &ndash; October 30 &ndash; Netflix</li>
</ul>
October brings the perfect mix of thrillers, dramas, and comfort TV. With Halloween around the corner, horror fans will love IT: Welcome to Derry and Weapons, while mystery lovers can dive into The Woman in Cabin 10 and Down Cemetery Road. For those craving lighter fare, Loot and Selling Sunset deliver laughs and glamour.
<h2 style="font-size: 24px;">Halloween HQ on Xumo Play</h2>
<img src="https://xumo-cms.directus.app/assets/8c26ad80-0c21-479e-b849-307930e706db.webp?width=375&amp;height=250" alt="Xumo Halloween Highquality">
If your fall traditions include carving pumpkins and settling in for scary movie nights, <a href="https://www.xumo.com/" target="_blank" rel="noopener">Xumo Play</a> has you covered with Halloween HQ. This seasonal hub brings together horror movies, thrillers, and paranormal series, plus free channels filled with the best Halloween classics.
<h2 style="font-size: 24px;">Featured Halloween Movies</h2>
<ul>
<li>Flatliners (1990 and 2017)</li>
<li>Her Deadly Game (new Xumo Original)</li>
<li>A Witness to Murder (new Xumo Original)</li>
<li>Evil Dead (2013)</li>
<li>You Are Not My Mother (through 10/19)</li>
<li>Slice, 12 to Midnight, Karma: Death at Latigo Springs, plus the Lone Star Shark trilogy</li>
</ul>
<h2 style="font-size: 24px;">Spooky Series Marathons</h2>
<ul>
<li>Ghost Hunters</li>
<li>Haunted Towns</li>
<li>Ghost Brothers</li>
<li>Destination Fear</li>
<li>Mysteries at the Monument</li>
<li>Ghost Asylum and more</li>
</ul>
And don&rsquo;t miss the seasonal channel takeovers with hits like Universal Movies: <a href="https://www.blumhouse.com" target="_blank" rel="noopener">Blumhouse</a> Weekends and <a href="https://play.xumo.com/free-movies" target="_blank" rel="noopener">Xumo Free Halloween Horrors</a>.
<h3 style="font-size: 22px;">Xumo Originals</h3>
This season also brings new thrillers made just for <a href="https://www.xumo.com/" target="_blank" rel="noopener">Xumo Play</a>. These Xumo Originals are designed for fans of suspense and Halloween-ready viewing, giving you fresh stories, mystery, and unexpected twists&mdash;all free to stream.
<ul>
<li>Her Deadly Game: A chilling legal thriller where nothing is as it seems.</li>
<li>A Witness to Murder: When secrets unravel, survival means staying one step ahead.</li>
<li>Miss Valentine: A dark, romantic mystery with a deadly edge.</li>
</ul>
<img src="https://xumo-cms.directus.app/assets/280d86f9-5d87-447c-8fa5-0e280f4fa4e6.webp?width=250&amp;height=375" alt="Roommates Watching Movie">
With Xumo Play, there are no tricks&mdash;just treats. Best of all, it&rsquo;s free&mdash;no subscriptions or sign-ups required. Xumo makes it easy!
<ul>
<li>Stream a curated selection of Halloween movies on the go at <a href="https://play.xumo.com" target="_blank" rel="noopener">play.xumo.com</a> or on the Xumo Play app on your smart TV or streaming device.</li>
<li><a href="https://www.xumo.com/products/xumo-stream-box" target="_blank" rel="noopener">Watch over 300+ free live TV channels on Xumo Play or with the Xumo Stream Box.</a></li>
</ul>
<a href="https://play.xumo.com/discover" target="_blank" rel="noopener">Browse the full lineup &rarr;</a>
Looking for more?
<ul>
<li><a href="https://play.xumo.com/free-movies" target="_blank" rel="noopener">Discover hundreds of free movies on Xumo Play</a></li>
<li><a href="https://play.xumo.com/live-guide" target="_blank" rel="noopener">Watch your favorite shows in real time on Xumo Live TV</a></li>
</ul>

From playoff rivalries to Halloween scares, October is packed with sports, movies, and new premieres. Xumo makes it easy to find what to watch this fall.&nbsp;

Your Fall Streaming Guide: What to Watch in October on Xumo TV, Stream Box & Xumo Play

By Jen Berg, Senior Director, Marketing
&nbsp;
The streaming industry is entering a new era, defined by interactivity, intelligent partnerships, and seamless viewer experiences. At Advertising Week 2025, Xumo took the stage to show how it's leading that charge, offering a glimpse into the future of streaming TV through four powerful panel discussions.
Here are the top three takeaways from those discussions.
<h2 style="font-size: 24px;">The Engine Behind FAST Growth: Communication and Collaboration </h2>
In the rapidly evolving world of FAST and streaming TV, communication and collaboration aren&rsquo;t just best practices, they&rsquo;re essential strategies for growth.
In Streaming in the FAST Lane: How to Build Better Partnerships, Xumo&rsquo;s Alicia Pignataro, Director, Advertising Sales, and Horizon Media&rsquo;s Stephanie Kelly, VP of Advanced Video and Agency Partnership, emphasized that successful partnerships are built on more than pricing and performance. They require consistent communication, transparency, and a shared commitment to education. From aligning on product updates to exploring opportunities in measurement, PR, and awards, both sides stressed that momentum builds when all facets of agency teams &ndash; from planning and analytics to investment &ndash; understand a platform&rsquo;s full value. As Kelly put it, &ldquo;there&rsquo;s no stopping momentum&rdquo; once understanding clicks.
<img src="https://xumo-cms.directus.app/assets/09ece847-14f6-4cc6-81d5-623004fe3da4.jpg?width=4284&amp;height=3428" alt="Blog Image 1">
Xumo&rsquo;s unique position as both a FAST service and operating system gives it a distinct edge, offering advertisers a powerful combination of data access and discoverability. With nearly one-third of U.S. households using FAST services and 60% of viewing time going to classic content, the opportunity is massive. But it&rsquo;s collaboration that unlocks it.
That same spirit was echoed in The Power of Partnership Across Platforms, where Xumo&rsquo;s Jerrold Son, VP, Ad Operations and Integration, and Google TV&rsquo;s Sandra Gueorguieva, Head of AVOD and FAST Strategic Partnerships, showcased how clarity and cooperation fuel innovation. The Google Freeplay FAST service, launched in partnership with Xumo Enterprise, now hosts over 200 channels, delivering seamless, ad-supported linear viewing without app downloads or sign-ins. Overcoming technical hurdles together, the partnership has become a model for how platforms can align around user experience while driving monetization.
<img src="https://xumo-cms.directus.app/assets/b9f37cd6-f927-40c2-8767-65fbc0cdfd32.jpg?width=4284&amp;height=3427" alt="Blog Image 2">
In a fragmented streaming TV landscape, Xumo and its partners are proving that communication and collaboration aren&rsquo;t just enablers, they&rsquo;re accelerators of meaningful progress.
<h2 style="font-size: 24px;">Sports Streaming: Meeting Fans Where They Are </h2>
In the discussion &ldquo;Game Time: A Buyer&rsquo;s Perspective on Sports and Streaming,&rdquo; Xumo&rsquo;s Jen Pittenger, Sr. Director, Ad Sales, and Joey Sciamarelli, VP of Sports at Publicis Sports, explored how brands like Coca-Cola are adapting to a rapidly evolving sports landscape &mdash; one where engagement matters more than location. Fans now consume highlights, creator content, and live games across multiple platforms, and brands are shifting from pure reach to incremental, unduplicated reach that connects with audiences wherever they watch.
<img src="https://xumo-cms.directus.app/assets/19598200-3e3a-4674-afa8-5ed979ba0762.png?width=1000&amp;height=800" alt="3">
Advertisers are also leaning into interactive, shoppable ad formats that enhance the viewing experience. Xumo campaigns featuring L-bar overlays and QR codes, for instance, have enabled viewers to instantly order a soda or sports drink while watching a college football game, turning passive viewing into active participation. Influencer and athlete tie-ins add authenticity and energy, keeping creative relevant to fans.
FAST channels extend this engagement between live events, with Xumo&rsquo;s 30+ sports channels offering highlights and classic content 24/7 - and it worth mentioning FAST apps like Xumo Play are increasingly adding live sporting events to their expanding lineups.
Still, fragmentation remains a key challenge, making holistic, cross-platform strategies essential. As Sciamarelli put it, &ldquo;You&rsquo;ve got to meet fans where they already are.&rdquo; In today&rsquo;s landscape, that&rsquo;s increasingly everywhere.
<h2 style="font-size: 24px;">Ad Interactivity Must Feel Natural and Rewarding </h2>
In Beyond the Ad Break: The Role of Creative Formats in Streaming, I had the pleasure of speaking with Patrick Rubin, VP of Enterprise Sales at Innovid, to explore how creativity and interactivity are reshaping streaming TV.
<img src="https://xumo-cms.directus.app/assets/66ed7d98-ea97-4d08-9c00-5f0ac97e2a9a.jpg?width=4284&amp;height=3427" alt="Blog Image 4">
Interactive and shoppable ads like QR codes, voice-enabled prompts, and overlays are driving engagement when executed with intention. Rubin shared that one auto brand&rsquo;s simple 10%-off QR code saw a 16% scan rate because the value was clear, the design was purposeful, and the offer felt natural.
Rubin highlighted Innovid&rsquo;s partnership with a major streaming platform during a tentpole live sporting event, which allowed viewers to instantly add promoted shows to their watchlist. The campaign resulted in 32,000 shows being added to customers&rsquo; watchlists without the need to take their eyes off the big game. Looking ahead, AI-driven personalization promises to make these interactions even more seamless, connecting social and streaming experiences. The future of streaming TV lies in creative that feels less like an interruption and more like part of the story.
<h2 style="font-size: 24px;">The Future of Streaming TV: Collaboration and Putting the Viewer First </h2>
From shoppable sports ads to cross-platform collaboration, Xumo is proving that innovation and accessibility can coexist, and when executed thoughtfully, streaming doesn&rsquo;t just complement traditional TV, it completes it.

At Advertising Week 2025, Xumo joined key industry players to explore how innovation, creative ad formats, and strategic partnerships are shaping the next chapter of streaming TV. The discussions revealed a future where streaming and traditional television converge through smarter technology and a shared focus on the viewer.

Ad Week 2025: Xumo’s Top Three Takeaways

Whether we&rsquo;re bringing customers closer to their favorite entertainment, innovating our technology, or creating new platforms, we always strive to follow our three core pillars.

Technology that gives customers what they want, when they want it

Entertainment discovery targeted to each individual customer

An all-in-one portal to a world of entertainment

Building the best streaming experience

Latest Xumo news

NASCAR, Xumo bringing free and live content to race fans

What to Watch in October on Xumo TV, Stream Box & Xumo Play

Xumo’s Top Three Takeaways

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