Building the best streaming experience

An Innovid case study shows how Xumo provides more power per impression and delivers more efficient reach, which means less waste for advertisers.

In a new BeetTV interview, Ying Wang, GM of Xumo Advertising, explains how today’s fragmented streaming experience can become a premium advertising opportunity when platforms put viewer experience first. She highlights the home screen as streaming’s most valuable real estate, with Xumo evolving it from a content-promotion space into a connected, brand-safe canvas for both endemic and general market advertisers.

Jiro Egawa, Senior Vice President of Platform Growth and Monetization at Xumo, will receive the Innovation Leadership at the Inaugural ‘Character Honors’ award show on May 1. The award show, presented by GoldenTV and Character, is a celebration of AAPI visionaries and icons shaping culture, business, and the future.