Xumo Brings Simpler Streaming to Race Fans in Atlanta

Xumo brought free, no-login streaming to NASCAR fans at EchoPark Speedway. See how racegoers experienced the new NASCAR Channel on Xumo.

Xumo brought its “Life is hard. Xumo is easy.” message to life at EchoPark Speedway this June, giving thousands of NASCAR fans the chance to experience how simple and frustration-free streaming can be.

Through an on-site activation, product demos, and entertainment throughout the weekend, Xumo showed race fans that there’s a new way to watch — one that’s free, fast, and easy to use.

Easy Street Pit Stop: Hands-On with Xumo


At the center of the experience was the Easy Street Pit Stop, where fans could test drive Xumo’s platform firsthand. Guests explored how Xumo simplifies streaming, with features like:

  • One-click access to popular channels
  • Setup in minutes
  • Seamless content navigation without complicated menus

Fans also got to check out the brand-new NASCAR Channel on Xumo, which launched in May 2025. It’s now the easiest way to find:

  • Classic races and replays
  • Exclusive documentaries and behind-the-scenes content
  • NASCAR originals and live event coverage

"It's so easy to use. You can just speak into your remote and it does everything that you tell it to do. You can pull up any movies, any of your NASCAR things, whatever you want. So easy." — Eric, NASCAR fan

Pitstop 2

Making Streaming Easy for Everyone


The Xumo TV and Xumo Stream Box experience resonated especially with fans who feel overwhelmed by modern streaming platforms. Whether it was kids exploring shows or grandparents looking for live sports, Xumo offered something different: simple streaming with no barriers.

"It's the way to organize your streaming apps in one." — Frank, NASCAR fan

Also, with hundreds of free channels, including sports, movies, and news — Xumo Play is designed to be accessible and straightforward. No hidden fees. No subscriptions. No tech headaches.

"I was surprised and happy to learn that you could actually download the app onto your phone and have access to the TV on your phone. So that's pretty cool." — Tamra, NASCAR fan

A Race to Remember


To cap off the weekend, Xumo presented an RC car racing experience, letting fans get hands-on with racing. Fans gathered in Piedmont Park to enjoy high-energy RC car racing that was fun for the whole family, celebrating NASCAR and the spirit of entertainment made simple.

Xumo Atlanta Rc Cars 45

Where to Get Xumo


Xumo TVs, a smart TV powered by Xumo’s innovative operating system, are available at Amazon, Best Buy and Walmart. For those who already have a TV, the Xumo Stream Box is offered through leading providers like:

  • Xfinity
  • Spectrum
  • Cox
  • Mediacom
  • GCI

Both options include easy setup, free channel access, and intuitive navigation that makes switching from cable or other streaming services a breeze.

More NASCAR Events Coming Soon


Following the success in Atlanta, Xumo will continue bringing the easy entertainment experience to upcoming NASCAR events in Bristol, Las Vegas, and Phoenix.

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To learn more about Xumo and the NASCAR Channel, visit https://www.xumo.com/nascar-partnership