In a new BeetTV interview, Ying Wang, GM of Xumo Advertising, explains how today’s fragmented streaming experience can become a premium advertising opportunity when platforms put viewer experience first. She highlights the home screen as streaming’s most valuable real estate, with Xumo evolving it from a content-promotion space into a connected, brand-safe canvas for both endemic and general market advertisers.

Jiro Egawa, Senior Vice President of Platform Growth and Monetization at Xumo, will receive the Innovation Leadership at the Inaugural ‘Character Honors’ award show on May 1. The award show, presented by GoldenTV and Character, is a celebration of AAPI visionaries and icons shaping culture, business, and the future.

In this Beet.TV interview from the IAB NewFronts, Xumo President Marcien Jenckes explains why the connected TV home screen has become a critical engagement and discovery point for viewers and advertisers alike. He outlines Xumo’s integrated approach to content, advertising, and personalization designed to simplify audience reach in a fragmented streaming landscape.