Xumo at Cannes Lions 2026
Reach viewers in the moments that matter
June 22–26
Cannes, France
Where streaming gets smarter
and advertising gets better
The next era of
reaching streaming audiences
Entertainment, sports & culture. Connected.
We bring together the content and moments audiences care about most.
One buy.
Every screen.
Less complexity.
We make it easy for advertisers to reach viewers across the streaming ecosystem.
Show up when attention is highest.
Reach audiences across the Home Screen, live moments and premium FAST content.
Prove that it worked.
Turn your investments into impact, action and outcomes.
Xumo’s Cannes Lions lineup
Where to find us
Xumo’s impact on streaming
Where CTV is crowded, efficient reach wins
An Innovid case study shows how Xumo provides more power per impression and delivers more efficient reach, which means less waste for advertisers.
May 21, 2026
The TV home screen is streaming's most valuable ad real estate
In a new BeetTV interview, Ying Wang, GM of Xumo Advertising, explains how today’s fragmented streaming experience can become a premium advertising opportunity when platforms put viewer experience first. She highlights the home screen as streaming’s most valuable real estate, with Xumo evolving it from a content-promotion space into a connected, brand-safe canvas for both endemic and general market advertisers.
Apr 22, 2026
Xumo's Jiro Egawa honored for innovation leadership
Jiro Egawa, Senior Vice President of Platform Growth and Monetization at Xumo, will receive the Innovation Leadership at the Inaugural ‘Character Honors’ award show on May 1. The award show, presented by GoldenTV and Character, is a celebration of AAPI visionaries and icons shaping culture, business, and the future.
Apr 15, 2026
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